Blaufränkisch worldwide: A greeting from Shenzhen
What are the chances of being served the exact wine you know and cherish from home while on the other side of the world? For Johannes Bock (CEO of BECOM Group), this question became a delightful reality during a business dinner in China.
We have been exporting our wines to China since 2011. The fact that our Blaufränkisch is now part of the international culinary culture in a metropolis like Shenzhen is a major milestone for our winery. It proves that continuous dedication to quality and international partnerships truly pays off.
“Moments like these are the most wonderful validation of our daily work in the vineyard and the cellar.”
We are delighted to receive this photo greeting from the Far East and look forward to enriching many more tables worldwide with a piece of Burgenland’s identity.