WOMENT – Why I am part of this campaign
In the summer of 2025, I was photographed by Zurich as a testimonial for the WOMENT campaign. The shoot took place at the Goldberg and focuses on a topic that has been close to my heart for a long time: the financial inequality between women and men.
While I am professionally independent myself, I repeatedly see in my environment how much the system still disadvantages women – whether through the gender pay gap, unequal role models, or the fact that many women face an increased risk of old-age poverty later in life. The campaign aims to raise awareness of exactly this and encourage women to take an active role in shaping their financial future.
Seeing one of the campaign motifs now on a large-scale billboard at Schwarzenbergplatz in Vienna is a very special moment for me. Not because I enjoy seeing myself in such a large format – on the contrary, my stern look was purely a directorial instruction – but because the message is the central focus.
Here, I am sharing some behind-the-scenes photos provided to me by Zurich.
-> Click here for the video/interview of Zurich Insurance & Silvia Heinrich at Goldberg
